Ultra Violet: 2018 Pantone® Color of the Year


Purple has ancient associations with power and royalty. We also associate it with the mysterious — the cosmos, mysticism, and counterculture. Think of Prince, David Bowie, and Jimi Hendrix, alternative icons who favored this brilliant hue.

Blue-based Ultra Violet reflects all of these qualities. This luscious hue directs us forward encouraging imagination, ingenuity, and inventiveness as we explore what lies ahead and within ourselves.


In the midst of our busy, distracted lives, mindfulness has entered our everyday vocabulary. Yoga studios spring up everywhere, and Human Resources departments encourage mindfulness to reduce stress and distraction.

Ultra Violet plays a role. From the subtly purple lighting in meditation studios to a calming colored room in your home, this hue is a refuge from overstimulation. Spending time with Ultra Violet, re-energizes us and encourages connection.